Case Study
BCG stopped hunting for construction leads. Now the leads show up every morning.
Behm Consulting Group is a Denver owner's representative firm. Their best prospects are companies trying to hire a Construction Project Manager, because that hire is exactly what BCG replaces. Hidden Client watches for those postings and delivers them daily, with contacts and outreach included.
From BCG's account, first six weeks on Hidden Client
109
qualified leads delivered
88
companies identified
126
decision-maker contacts found
Daily
report in the inbox by 7am
Who they are
Behm Consulting Group (BCG) is an owner's representative firm based in Denver. They manage design-build commercial construction projects from first concept through closeout: preconstruction, cost management, design coordination, and construction oversight. Their projects span industrial, multifamily, hospitality, healthcare, retail, and office.
Founder and CEO Nick Behm spent years on the design-build general contractor side before starting BCG. The firm's whole pitch is simple: an embedded owner's rep gives you senior project leadership for a fraction of what a full-time hire costs, without the long-term commitment.
The problem: their best prospects were invisible
Owner's rep firms grow on referrals. That works, but it caps growth at the edge of your existing network, and it means you only hear about projects after someone thinks to mention your name.
Here's the frustrating part. The exact moment a company needs an owner's rep is visible, publicly, every single day. When a health system or a developer posts a job for a Construction Project Manager, they're announcing two things: we have a project, and we don't have anyone to run it. Nobody at that company is going to think to call an owner's rep. They're going to spend three months interviewing.
BCG knew this. What they didn't have was a way to see those postings every day, figure out who the decision-maker was, and reach out while the role was still open. Doing that manually is hours of searching, filtering out staffing agencies and general contractors, and digging through LinkedIn. Nobody on a lean consulting team has that kind of time.
What Hidden Client does for them
Every morning at 7am, BCG gets one email. No dashboard, no login. Here's what the engine does overnight to build it:
Watches for the trigger titles
The engine scans new job postings across the US for the roles BCG replaces: Construction Project Manager, Construction Program Manager, Owner's Representative, and Capital Projects Manager.
Filters out the noise
General contractors, design-build firms, and staffing agencies post these titles constantly. They're BCG's competitors, not their clients, so the engine throws them out. What's left is companies that own projects: developers, health systems, manufacturers, hospitality groups.
Finds the decision-maker
For each company, the engine researches who actually owns the decision: VP of Construction, Director of Capital Projects, Director of Facilities, COO, or the CEO at smaller firms. Name, title, LinkedIn profile.
Writes the outreach
Each lead comes with a LinkedIn connection request and a follow-up message, written in BCG's voice, referencing the specific posting. The pitch writes itself: you're hiring for this role, we do this work embedded on your team, usually for less than the hire.
What a lead looks like
Here's the shape of a typical lead from a recent BCG report. Details changed to keep the prospect private:
Project Manager, Hotel Development
National hospitality group
Why it scored: hospitality developer with an active capital project and no internal construction leadership. This is the exact hire an owner's rep replaces.
Decision-maker found
VP of Development · LinkedIn profile included
Outreach draft, ready to send
“Saw you're hiring a PM for the hotel project. We run design-build projects as an embedded owner's rep, usually for less than a full-time hire. Worth a quick call?”
“
We've closed enough new business from these reports to pay for Hidden Client ten times over. But honestly, the bigger thing is that it's always on. Every morning there's a fresh list of companies that need exactly what we do, and nobody on my team spent a minute finding them.
Nick Behm
Founder & CEO, Behm Consulting Group
The math is not complicated
BCG's typical engagement is worth tens of thousands of dollars. Hidden Client costs $497 a month. One closed project from one morning report covers years of the subscription.
That's the same math for most niche service firms. If your average client is worth five figures, the engine only has to be right once.
Get the same engine pointed at your niche
BCG's setup took one intake form. The first report arrived the next morning. Yours works the same way: tell us what roles your firm replaces, and we'll start watching for them.
$497/mo. 60-day money-back guarantee.